19 ENTERTAINMENT PRIVACY POLICY

Effective Date: February 14, 2010

This 19 Entertainment website and the various content, features and services offered on this website (collectively, the "Website") is owned and operated by 19 Entertainment ("19", "we", "us" or "our"). 19 is committed to respecting your online privacy and recognizes your need for appropriate protection and management of any personally identifiable information ("Personal Information") you share with us. 19 has established this Privacy Policy to let you know what information we may collect from you on the Website and how we may use and share that information. Please take a moment to review the terms of our Privacy Policy. By using the Website, you agree to accept the terms of our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Website.

Information We May Collect

The information about you that we may collect can be divided into the following general categories:

Personal Information You Give Us

In general you can visit the Website without telling us who you are or revealing any Personal Information about yourself. However, if you do not provide us with certain requested information, we may not be able to provide certain services and features that may be contained on the Website to you.

The specific types of information we collect from time to time and the reasons for collecting it may vary depending upon the particular circumstances. We may collect Personal Information on the Website such as your first and last name, telephone number, a home or other physical address, email address or other contact details. Where practicable, the purpose for which we collect the Personal Information will be made clear at the time of collection. Any Personal Information you give us will be used and disclosed only in accordance with this Privacy Policy.

We may also collect certain demographic information (such as date of birth, gender or age) and information about your interests and preferences ("preferences information"). In many cases, such demographic and preferences information is optional. In other cases, such as online surveys, we collect this information on an anonymous basis. However, if we ever use any demographic or preferences information together with any Personal Information, then such demographic and preferences information will be treated as Personal Information under this Privacy Policy.

Information Collected Automatically

From time to time, we may collect general, non-personal, statistical information about the use of the Website, such as how many visitors visit a specific page on the Website, how long they stay on that page and which hyperlinks, if any, they "click" on. We collect this information through the use of cookies, clickstream data and other tracking technologies (discussed further below), in order to determine which areas of the Website are most popular and to enhance the Website for visitors.

Cookies: The Website makes use of a feature of Internet web browsers called "cookies", which are small pieces of information stored by your browser on your computer's hard drive or in your wireless phone or other wireless device. Cookies are used to maintain session information between your browser and the Website. They enable our system to recognize your browser and provide services and features to you. Most browsers can notify you when a new cookie is received, or turn off cookies altogether. However, if you turn off the cookies, some services and features on the Website may not function properly or may no longer be available to you. For this reason, we recommend you leave the cookies turned on.

We will only use information obtained via cookies in order to learn about your preferences so that we may improve the Website and the services and features we offer on the Website. We do not link the information we store in cookies to any Personal Information you submit while on the Website.

Clickstream Data: We may from time to time receive and store certain information relating to your use of, and behavior on, the Website. This information is commonly referred to as "clickstream" information. For example, we may record information such as the areas of the Website you have accessed, the time, date and URL of the pages requested by you, your IP address and your browser software. The recording of such information enables us to monitor the areas of the Website that are most popular and to improve sections of the Website accordingly. We do not link clickstream information to any Personal Information you submit while on the Website.

Use And Disclosure Of Your Information

Our Use

As a guide, and in addition to any purpose of which we notify you at the time of collection, we may use information that is collected from you (including Personal Information) (a) to provide you with information or a service or product you have requested from us, (b) to operate the services and features on the Website, (c) to help us gain a better understanding of your likes and dislikes, so as to improve the Website, our marketing strategies and the products, services and features generally offered by us or our related companies, (d) for authentication and fraud prevention, (e) to communicate with you by email, regular mail or telephone regarding products or services and to keep you informed of new developments or offers (from us, our affiliates or other Partners, as defined below) we believe may be of interest to you and (f) by sharing such information with our affiliated companies to allow them to contact you with products and services that may be of interest to you. We will provide you with the opportunity to decline any such promotional e-mail communications from us by following the instructions for doing so included in each such e-mail; however, we reserve the right to send you certain communications relating to the Website, such as service announcements, or similar administrative or transactional messages, without offering you the opportunity to opt-out of receiving them.

Disclosure of Aggregated Data

We may group the information we collect from cookies, clickstream data and similar tracking technologies into aggregate visitor data in order to describe the use of the Website to our existing or potential business partners, sponsors, advertisers or other third parties, or in response to a government request. We may also group demographic and preferences information that we collect from visitors into aggregate data for the same purposes. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Website.

Disclosure to Our Employees, Contractors, Agents and Service Providers

From time to time we may provide your Personal Information to companies and individuals we engage or employ to perform services on our behalf (collectively "Service Providers"), such as analyzing information, providing marketing assistance and/or providing information technology and related services. Our employees, contractors, agents, advisers and other Service Providers will have access to only that Personal Information required by them to perform their services, and may not use such information for any other purposes, nor are they to provide your information to third parties without your consent.

Disclosure to Affiliates and Other Third Parties for Marketing Purposes

19 may share your Personal Information with our affiliated companies for their own direct marketing purposes. Apart from such sharing, 19Ős general policy is that 19 does not share the Personal Information we collect from you on the Website with third parties for their direct marketing purposes without your consent (via opt-in or otherwise) or without providing you the ability to opt-out from such sharing. If you provide such consent or do not exercise such opt-out, we may disclose such Personal Information to 19's advertisers and business partners (collectively, "Partners") and/or other third parties for purposes of direct marketing.

Disclosure to Other Third Parties

You will be deemed to have consented to the disclosure to, and use by, a subsequent owner, co-owner or operator of the Website of any information about you contained in our database, in the event 19 assigns its rights and obligations regarding any of your information to such subsequent owner, co-owner or operator in connection with a merger, acquisition or sale of all or substantially all of 19's assets, or 19's assets related to the Website. In the event of such a merger, acquisition or sale, your continued use of the Website signifies your agreement to be bound by the applicable terms of use and privacy policy of such subsequent owner, co-owner or operator.

Finally, we reserve the right to disclose visitor information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other visitors, or anyone else that could be harmed by such activities. We also reserve the right to disclose visitor information when we believe in good faith that the law requires it.

Security

19 uses reasonable measures in an effort to ensure that all Personal Information that it receives via the Internet is secure against unauthorized access. We will give out Personal Information as required by law, for example to comply with a court order or subpoena or to assist in criminal investigations. We may also give out Personal Information when we deem it advisable in order to protect the safety and security of the Website and visitors to the Website.

If you create an account on the Website, you may be asked to choose a password for your account, in which case your online account information shall be protected by your password. We recommend that you do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password or account. We also protect your personal information from misuse, loss, unauthorized access, modification or disclosure through the following measures (a) confidentiality requirements for our employees, (b) security measures for systems access and (c) restricting access to personal information to those circumstances where the individual seeking access has satisfied our identification requirements.

Links To Other Websites

Please be aware that when you are on the Website, you could be directed to other websites that are beyond our control, including but not limited to websites owned or operated by our Partners. These other websites may send their own cookies to visitors, collect data or solicit Personal Information. Links to or from the Website do not constitute sponsorship, endorsement or approval by us of the content, policies, practices, goods or services offered by or through those websites.

We are not responsible for the privacy policies or practices of the owners or operators of linked websites, or for the collection, use or disclosure of your Personal Information by any third parties (including, but not limited to, our Partners). We encourage you to read the privacy policy of any relevant third party.

Children's Privacy

This Website is not intended for use by children under 13. We do not knowingly collect Personal Information from anyone under 13 years of age, except for the limited circumstances described below. In the event a child under the age of 13 submits a question to us on the Website and identifies his or her age, we may use the child's e-mail address for the sole purpose of responding to the child's question on a one-time-only basis. However, we will not use the child's e-mail address to recontact the child and we will delete it from our records once we have responded. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.

Changes to this Privacy Policy

We may amend this Privacy Policy from time to time. We will notify you of any material changes to this Privacy Policy by posting a notice on the homepage of the Website for a reasonable period of time after such changes are made that this Privacy Policy has been updated, and by changing the "Effective Date" at the top of this Privacy Policy. We suggest that you visit the Website regularly to keep up to date with any changes. Your continued use of our services or access to the Website will be confirmation of your acceptance of any amendments to this Privacy Policy.

Governing Law

This Privacy Policy and the privacy practices of 19 will be subject exclusively to the laws of the State of New York within the United States of America without regard to its conflict of law principles. 19 makes no representation that this Privacy Policy and such practices comply with the laws of any other country. Visitors who use the Website and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of the United States, by using our Website, you consent to the transfer and use of your information outside your country. Without limiting the foregoing, by providing any Personal Information to 19, all Website visitors fully understand and unambiguously consent to this Privacy Policy and to the collection, storage, and processing of such information in the United States of America.

Resolving Privacy Issues; Contacting Us

If you have any comments or questions or have a problem or complaint regarding our Privacy Policy, please email us at privacy@19entertainment.com
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